남정현

울산과학기술원 (UNIST)

경영학과 초빙조교수

경영대학 #706-12

​유니스트길 50, 울산시

Mobile:010-9599-5404

Email:jhnamgm@gmail.com

 

Dr. Junghyun Nam

Visiting assistant professor

Business Adm Bldg #706-12, 50 UNIST-gil, Ulsan 44919, Republic of Korea.

Mobile:010-9599-5404

Email:jhnamgm@gmail.com

    CALL  FOR  PAPERS
              Paper Submission Deadline: March 22, 2016

       The 2nd International Conference on Health Informatics
                        and Medical Systems
                            (HIMS'16)
        July 25-28, 2016, Monte Carlo Resort, Las Vegas, USA

UPCOMING EVENTS

MY LATEST RESEARCH

Understanding the motivation to use web portals 

 

 

Abstract

The purpose of this research was to study the motivation attributes of information products from the end-users' perspective, and to measure the impact of these attributes on intention-to-use.  In the context of Web portal use, the information product generally includes three types of services: personal services (e.g., email), information services (e.g., online news) and search services. The literature underscores the importance of motivational factors such as social escapism and privacy concerns on the intention to use. Drawing from this theoretical background, an initial set motivation attributes has been identified, and an experimental study using 142 subjects as Web portal users has been conducted. As far as impact analyses are concerned, social escapism motivation, information motivation, interactive control motivation, and socialization were found to highly correlate to all of the three types of services and the combined use. Lessons learned from this study should also help IT professionals to design, develop and deploy more effective general web portals.

 

Keywords

Web portals, Motivation, Intention to use, Information product, Web use